A sand story of Sheikh Zayed, Abu Dhabi and the Hope Probe, performed for leaders from government, business and academia.
ClientMinistry of Foreign Affairs, UAE
ServiceSand animation
VenueAbu Dhabi
DateDecember 2022
The occasion
The World Policy Conference brought leaders from government, business and academia to Abu Dhabi for three days on global governance. The Ministry of Foreign Affairs asked for an opening that spoke about the UAE without a speech.
What we made
A live sand animation that moved from the founding vision of Sheikh Zayed, through the growth of Abu Dhabi, to the Hope Probe reaching Mars. Each scene dissolved into the next on the main screens, carried by the overhead camera feed.
The result
A country’s story told in sand to a global audience, in the first minutes of the conference, before a single panel began.